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Welcome to Ashira, where every piece of jewelry tells a story of heritage and passion.

From a young age, I was captivated by the allure of sparkle. Even as a baby, while shopping with my Grandma, I always went for the fabrics that caught the light. This early fascination with beauty evolved into a deep love for jewelry. The rings I saved up for, the necklace my grandmother gave me, and the earrings from dear friends each carry special memories and add a touch of confidence to my daily life.

Inspired by my grandmother’s name and spirit, Ashira reflects the timeless elegance and love for jewelry she passed down to me. We honor this legacy by offering beautiful, handcrafted jewelry that is both luxurious and affordable. Our pieces are meticulously crafted by skilled artisans who pour their heart into every design. We aim to make the best of nature’s treasures accessible to women everywhere, ensuring that everyone can enjoy a touch of elegance and sparkle in their lives.

Having dedicated more than a decade to serving the public and striving to make a positive impact, I am driven by a desire to continue benefiting society. After working on designs week after week and setting up our brand month after month in a new yet welcoming land, we are thrilled to finally share our timeless designs with the world.

Our mission goes beyond just jewelry. We are dedicated to making a difference with a portion of our profits supporting young girls in need, providing them with opportunities for a brighter future. Additionally, we contribute to improving the lives of animals, reflecting our commitment to compassion and positive change.

Join us in celebrating beauty, strength, and purpose with Ashira. We believe that every woman deserves to feel beautiful and empowered, and we’re here to make that dream a reality.

- Yarden Lalkin, Founder